One of the best ways of getting visitors to return to you local geo website is to install fresh new content.
And blogging software like WordPress is one of the easiest ways to do this.
I’m currently installing a blog / news / magazine style section on my West Sussex website.
But what should I call it?
Well…according to the Big G’s adwords tool, even for a big city like London, 7 times as many people serach for “geo + news” as they do “geo + blog”.
This pattern is repeated more or less across the board.
So I’ve decided to call the blog (and its directory) news, rather than blog.
Even though this brings you into competition with the news gathering websites, there’s no point in lumbering your site with a term that few people are searching for.