What’s the endgame for your geodomain?

It seems intuitive that UK geo domain are all valuable.

When the heart rules the head, even a mid-sized city .net or .org.uk feels like it must be valuable.

And when the head rules the heart, then it’s possible to argue that “there are only so many city.tld domain names”.  Someone will pay good money for it.

But who?

So what’s your exit route?

Professional investors in small high-growth businesses are obsessed about the potential exit route for each investment.  All that promise and growth means little to them unless it can be turned into a big fat payday.

So what is the exit route for the plethora of parked UK geodomains out there?

For years the bulk of domain sales have been between domain investors, especially when it comes to geodomains.

The bottom line is that the number of well-funded purchasers of UK geodomains are few and far between.

And most of them are domainer-developers, rather than fresh corporate money coming into the sector.

No alternative?

There seems to be little long term alternative for geo domain owners than to start some sort of development of their sites.  While a site like county.org.uk or city.net will attract virtually no type in traffic, a small site will at least make a modest ROI.

And every year a geo domain sits undeveloped, the gap that domain has to make up to the leading sites for that town or area widens.

Banking on a deep pocketed corporate buyers seems to be trusting a bit too much to luck.

Posted in Geo domain opinion

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